This
morning's article about Starbucks morphing into a tech company includes an interesting approach to hiring Kevin Johnson, former CEO of Juniper Networks. Sure sounds like Starbucks is
bucking the trend of Apple Pay and trying to establish themselves as an intermediary in the electronic payment world. I'm not so sure I believe this is a good move on Starbucks behalf. Coffee house business, yes? Fast food emporium, probably. Electronic payments business, sounds like a weird product line extension? Maybe Oracle will sell them
Java? That might make some sense since Oracle has done little to take it forward. Not giving it much more attention than a
coffee klatch.
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| Kevin Johnson, former CEO of Juniper Networks |
What I do think is a good idea is the approach to hiring Kevin as COO and trying out how this works before installing him as CEO. Starbucks tried the
caffinated approach to replacing Howard Schultz before and the
jolt was too much for the company to
digest. Now approaching this transition as a try before your buy, may be just the
recipe for Starbucks next new offering.
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